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How to bring Apidolomiti honey into Italian homes

Apidolomiti, a cooperative society founded in 1975 and based in Villa di Limana, provides services to beekeepers, including assistance, training, tools and materials. 

Their main goals are to ensure bee health and the production of high-quality honey. For years they have been working on the protected designation of origin (PDO) "Honey of the Belluno Dolomites," a project that benefits the community.

The project challenge conceived by the Upskill 4.0 team is to help the Cooperative reposition its iconic product within the market, diversifying its target audience by identifying new distribution channels. The goal is to relaunch the Apidolomiti brand through new communication and distribution strategies within the market.

Students fromITS Servizi Alle Imprese in Rome were on a company tour and were able to taste the many honeys produced by the cooperative.

The design solution implemented under the guidance of Michele Tagliavini project manager of Upskill 4.0 is Bee the change.

Of course, the "bee" is not a mistake but a reference to bees. The slogan is part of a broader rebranding proposal for the cooperative that is based on the creation of original packaging, the Wannabee box, which also includes a tasting kit, a recipe book, Reci-bee, to entice a gastronomic use of honey beyond breakfast, a renewed social presence, Bee social.

They also came up with a digital hive dedicated to education and awareness about the world of bees called Gimme Hive.

"I am excited and look forward to sharing these proposals with all members and implementing them as soon as possible," was the comment of Luca Stefani, president of Apidolomiti.

This project is part of the "Upskill" project by Fondazione Cariverona and Upskill 4.0, with UniCredit as a partner. The main objective of the initiative is to develop innovation projects by enhancing territories and businesses in the provinces of Verona, Vicenza, Mantua, Ancona and Belluno through the involvement of young ITS students.

Want to learn more about the project? Write to us at info@upskill40.it

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