La Ciclistica Milano has its roots in the urban cycling renaissance of the early 2000s, with the first cycle shops and the hunt for old frames to "fix" them. In 2013, with new partners and new capital, the La Ciclistica Milano collection of handcrafted bicycles with the best value for money on the market was born. The bicycles have updated classic geometries, dedicated to urban mobility, leisure, hiking and travel.
Cycling also intends to create a solid and lasting relationship with its customers in the after-sales phase. To achieve this goal, the project will lead toward the creation of tools and ways in which the company can stay in touch with its audience in a virtuous way. A first possible tool that will be explored is the digital bicycle ID card. The goal is to create a community of passionate customers, telling the story of La Ciclistica's experience and know-how through new, more engaging and interactive methods of communication and promotion.
ITS FITSTIC students went on a company visit to La Ciclistica Milano and discovered the great work that is done every day by Fabio and Stefano, who devote great attention to their customers .The assembly of each bike is done with the customer, according to different needs. Ciclistica Milano assembles frames made of Italian Cr-Mo alloy steel welded exclusively in Italy. The attention continues even in the after-sale: each customer is called back after a short time to see how he or she iswith the new bike, and review meetings are scheduled. And it is precisely in after-sales that they want to invest, creating a solid and lasting relationship with their customers.
The design solution implemented consists of the Bike ID and a Blog, to build loyalty and maintain relationships with customers; a new newsletter, for tips and updates to its Cycling audience; Ciclistagram, a new instagram feed, to expand and diversify its community.
This project is part of the Upskill Milano project of Cariplo Factory and Upskill 4.0. It is aimed at companies based in the Milan Metropolitan Cities, operating in the craft and Made in Italy sectors. The goal of the project is to contribute to the competitiveness of businesses by combining 4.0 technologies with traditional know-how, and to promote new opportunities for ITS students to meet businesses looking for specific technical and professional skills.
Want to learn more about the project? Write to us at firstname.lastname@example.org