La Prima Gioielli combines a passion for beauty with a desire to explore and evolve in the contemporary world. With more than 50 years of experience, the family of artists from Vicenza creates eclectic jewelry inspired by the beauty of the world, with Italian, Arab and Anglo-Saxon influences.
The design challenge conceived by the Upskill 4.0 team is to devise and design a tool (physical and digital) to combat the phenomenon of jewelry counterfeiting.
The goal is to provide a service for all Made in Italy jewelry companies who wish to defend the originality of their product.
The design solution implemented is "Verus" is a physical seal equipped with NFC that allows the customer to view the provenance of the jewelry and be certain that it is authentic. A branding and launching strategy for the new "Verus" product and service, as well as a series of social content to raise awareness of the product's authenticity issue among end consumers.
This project is part of the second edition of Upskill Cariverona, a project promoted by Fondazione Cariverona and Upskill 4.0, with UniCredit as a partner. The main objective of the initiative is to develop innovation projects by enhancing territories and businesses in the provinces of Verona, Vicenza, Mantua, Ancona and Belluno through the involvement of young ITS students.
Would you like to know more about the project? Write to us at info@upskill40.it