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A strategic plan for Sarotto Group's Ricecycling Wall

Sarotto Group was established in the 1960s in Narzole, in the province of Cuneo, founded by Guglielmo Sarotto. In 1980, after the Irpinia earthquake, Guglielmo Sarotto devoted himself to volunteer work and prefabrication. In 1981 , sons Piero and Mauro joined the company, bringing innovation and expansion. Since 2007, the company has focused on research and development, patenting solutions for earthquake-resistant buildings, prefabricated technology modules for energy efficiency and more.

The design challenge conceived by the Upskill 4.0 team and ITS Energia e Piemonte in collaboration with Sarotto Group is to develop a strategic plan to apply the Ricecycling Wall (a monolithic, single-material masonry consisting of natural mineral materials with recycled content and low environmental impact) in different national and international contexts, find new ways to forge new partnerships and thus respect the territoriality, peculiarities and needs of the destination place.

ITS Energia Piemonte students with Michele Tagliavini devised a market strategy to spread the Ricecycling Wall nationally and internationally through a prototype home to be taken around the world, including for benefit purposes, and a renewed communication strategy through a new product image online and for events and trade shows.

The project is part of the second edition of Upskill Piemonte, an initiative promoted by Fondazione Sviluppo e Crescita CRT, Upskill 4.0 and UniCredit, to reduce the youth-enterprise skill mismatch.

Would you like to know more about the project? Write to us at info@upskill40.it