They are Borgobrufa, Urat Consortium, Joy, Beer Perugia, Cantine Goretti, Antica Deruta, Sambuco Ceramics, Lispi and Città di Gubbio - with the collaboration of the companies Martinelli, Land and Gubbio Cultura e Multiservizi - the nine selected realities that will participate in the project "Upskill Perugia. The relaunch of the territory through ITS and enterprises".
Promoted by Foundation Cassa di Risparmio di Perugia with Upskill 4.0, partner UniCredit and Joule, Eni's school for business, the main aim of the initiative is to develop innovation projects for Umbrian companies and the ecosystems in which they operate through the involvement of young people from ITSs throughout Italy.
Two criteria guided the choice: the degree of innovativeness of the project challenges launched by the companies and the potential impact that these ideas can have on people and the Umbrian territory.
From March 2022 to July 2022, through the platform created by Upskill 4.0, the nine selected companies will work with ITS students following Design Thinking, a method for managing innovation processes that integrates people's needs with the opportunities offered by technology.
Selected companies and project challenges
Antica Deruta is a company that produces highly elaborate traditional ceramics, led by the third generation of the Moretti family. The design challenge is to create a virtual tour of the company's spaces (shop and workshop) to involve customers in an immersive and interactive tour capable of conveying, even from a distance, the craftsmanship and attention to detail that characterise the products.
Lispi is a family-owned micro business that manufactures wrought iron designer canopy beds. The challenge is to help the company improve and enrich the customer experience by offering the possibility to customise the product and the display context to suit their needs.
Sambuco ceramiche d'arte is a family-run micro-enterprise that pays close attention to tradition and the quality of the raw materials used. The challenge is to devise and promote learning and collaboration formats designed for young people interested in the world of ceramics, exploiting the potential of digital platforms and keeping in line with the company's values with new trends such as upcycling.
Borgobrufa is the largest SPA Resort in Umbria, located near Perugia, which revolves around the concept of wellness. The challenge is to help the company create a space within its website to promote the Umbrian food and wine industry.
URAT is a tourist consortium that brings together about 130 tourist activities in the eight municipalities of Lake Trasimeno, and is representative of all types of accommodation in the entire area. The challenge is to create a platform to promote tourist routes that include experiences aimed at enhancing the natural heritage and traditions of Lake Trasimeno.
City of Gubbio, with the collaboration of the companies Martinelli, Land and Gubbio Cultura and Multiservizi. The challenge is to create a platform to promote and book experiences within the city of Gubbio.
Cantine Goretti, wine producers since the early 1900s, is a family-run business that has always sought quality and experimented with new cultivation and winemaking techniques. The design challenge will be to improve the company's positioning in order to come into contact with a sophisticated, attentive and knowledgeable public on the Italian culinary scene.
Birra Perugia, a historic brand founded in 1875, rebooted in a contemporary and artisanal key in 2013, produces highly successful craft beers. The challenge is to help the company develop a communication strategy to promote the new products with an identity storytelling focused on the enhancement of raw materials and typical Umbrian products.
Joy SRL - Food Evolution is one of the largest vegetable meat producers in Italy founded by the Musacchio family. It specialises in the development, production and marketing of innovative vegan meat replacement food products. The project challenge is to bring consumers closer to a plant-based diet through a series of innovative formats to be integrated in a communication strategy for social media.