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Premiumization: a workshop with entrepreneurs from Upskill Perugia

Premiumization: a workshop with entrepreneurs from Upskill Perugia

How to build a valuable brand starting from craftsmanship? We started from this question for the workshop we held in February at Fondazione Perugia with the companies Nexo Corporation Srl, Floritelli Cucine, Persichetti Stampi Srl, Calzetti & Mariucci Editori, Italiani rsl and Tenute Baldo participating in the Upskill Perugia project. Internationally...

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Upskill Piedmont: technology at the service of territorial development

Upskill Piedmont: technology at the service of territorial development

RobotOil, a robot for coriliculture, or hazelnut cultivation, that sprays essential oils and kaolin made by ITS biotechnology Piemonte students for the company Angelo Arlandini, was the star of the final presentation of Upskill Piemonte yesterday in Turin at UniCredit University. After institutional greetings from President Cristina Giovando, President...

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Upskill Sicily: the second edition has begun

Upskill Sicily: the second edition has begun

The second edition of Upskill Sicilia has begun! Selena Brocca and Alice Rizzetto were in Catania for the start of this new course promoted by Fondazione Sicilia that involves the class of the Web & Mobile Development course of ITS Steve Jobs Academy and ITS Volta of Palermo. UniCredit Region Sicilia is, as in the first edition, a partner in the initiative. Looking forward to...

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Design for Innovation project: interview with students involved in the creation of the Palermo Visitor Center

Design for Innovation project: interview with students involved in the creation of the Palermo Visitor Center

Alessandro Gallo, Andrea Mercier, Irene Pivato and Laura Spricigo are participating in the project Design Thinking - Upskill 4.0 learning experience for Innovation, promoted by the Department of Management - Venice School of Management of Ca' Foscari University Venice with Upskill 4.0. The workshop leads to the realization of the three-year thesis work from real challenges launched by companies in the...

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Piedmont Upskill: project results presentation in late February

Piedmont Upskill: project results presentation in late February

We are in the final stages of Upskill Piemonte. The presentation with public release of the four project solutions will be Thursday, Feb. 29 at 10 a.m. at UniCredit University. Upskill Piemonte, an initiative promoted by Fondazione Sviluppo e Crescita CRT, Upskill 4.0 and UniCredit, has reached the conclusion of its second edition. The goal is the revitalization of the territory...

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Upskill Perugia: let's get to know the companies!

Upskill Perugia: let's get to know the companies!

Six companies from the province of Perugia are participating in the second edition of Upskill Perugia. ITS Umbria Academy students are involved in six challenges that touch on the themes of digitization, product and process design, business process transformation, marketing and communication. They started as early as December with the first stages of Design Thinking, that of empathy and...

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Narrative Design in the design of more engaging user experiences

Narrative Design in the design of more engaging user experiences

Structuring narratives within interactive media, such as video games, virtual experiences or multimedia applications, is becoming increasingly important in capturing consumers' attention. When creating our prototypes, such as the Time Room for Atelier Martina Vidal Venice, we always pay close attention to this aspect. Narrative design has taken on a role...

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The Upskill 4.0 team: meet Sofia Mizzan, junior project manager

The Upskill 4.0 team: meet Sofia Mizzan, junior project manager

The Upskill 4.0 team: meet Sofia Mizzan, junior project manager Upskill 4.0 Daughter of the stars, Sofia Mizzan, born on St. Lawrence Day, and has always been extremely fascinated by space and the starry sky. She graduated from Ca' Foscari with a bachelor's degree in Administration Management and Control, and a master's degree in International Management, and she also attended SKEMA's...

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The Life-Centred Design approach in design projects

The Life-Centred Design approach in design projects

The book "The Non-Human Persona Guide: How to create and use personas for nature and invisible humans to respect their needs during design (Life-centered Design Guides)" by Damien Lutz encourages us to broaden our viewpoint and consider new perspectives when tackling an innovation project. Lutz is a Sydney-based designer and researcher and has been conducting his own research for years...

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The first master class of IMI Academy's Digital Open Lab.

The first master class of IMI Academy's Digital Open Lab.

In a world where innovation is asserting itself as a categorical imperative for businesses, it becomes crucial to understand how to do it and what the best methodologies may be for companies to achieve this. With this in mind, Selena Brocca, Alice Rizzetto and Olga Popa held a workshop at IMI Academy's Digital Open Lab, the first Academy...

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Impromptu by Reid Hoffman

Impromptu by Reid Hoffman

Suddenly we find ourselves dealing with artificial intelligence. Although we do not yet understand what the consequences of the introduction of this new technology will be, we find ourselves in the not simple situation of experiencing an unplanned coexistence. The question to ask at this point is how to handle this unexpected guest? Impromptu, the book written by Reid Hoffman about and with...

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Learning how to use Artificial Intelligence in Design Thinking

Learning how to use Artificial Intelligence in Design Thinking

The era of artificial intelligence has begun. The unprecedented deployment of Chat GPT in 2023 (100 million in just 2 months) has accelerated the market introduction of numerous innovative applications based on generative artificial intelligence. From research and development labs, we have moved rapidly to use by live users. This is an acceleration...

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Without people's involvement, there is no digital transition

Without people's involvement, there is no digital transition

The first image I thought of when reading the article "Making staff invaluable: how automation supports workplace excellence" in the Financial Times, goes back a few years and features one of the technological giants that is now indispensable for businesses: the management system, or ERP as it is known. The Financial Times article succinctly but very accurately describes the role of...

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A Design Thinking Project with ChatGPT

A Design Thinking Project with ChatGPT

The technological evolution of artificial intelligence continues to take an increasingly central role in the world of Design and Business Design, testing the boundaries between human and artificial creativity. But to what extent can an advanced language model contribute significantly to the creative process? Michele Tagliavini, Giacomo Antonuccio, Sofia Mizzan explored...

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Upskill 4.0 reading list 2023

Upskill 4.0 reading list 2023

It's (almost) Christmas and our reading list could not miss it! 2023 has been a busy year for Upskill 4.0, and we expected this. We traveled around Italy, from Sicily to Piedmont, connecting ITS and university students with businesses in more than 15 provinces. What we did not expect was to be included in the ADI Design Index: an important recognition, which...

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Upskill 4.0 selected in the ADI Design Index 2023!

Upskill 4.0 selected in the ADI Design Index 2023!

Upskill 4.0 in the ADI Design Index 2023! ADI Design index is the selection of the best products and services from all sectors of Italian design that ADI (Association for Industrial Design) makes every year as a pre-selection for the Compasso d'Oro award, the oldest but above all the most authoritative design award in the world. If we were to make a comparison, it is like having received a...

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The visit to the ADI Design Museum and the party from LOM

The visit to the ADI Design Museum and the party from LOM

Last week, the Upskill 4.0 team had the unique opportunity to immerse themselves in the history of Italian design at the ADI Design Museum. Led by Stefano Micelli, we explored the historic Compasso d'Oro Collection, a testament to excellence in design, with iconic pieces from 1954 to the present, such as Gino Valle's Cifra 5 clock and Moretti's innovative camping tents. È...

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