Bee the change. This is the lucky slogan that students fromITS Servizi Alle Imprese in Rome, under the guidance of Michele Tagliavini project manager of Upskill 4.0, came up with for the Apidolomiti cooperative that produces high-quality honey. Of course, the "bee" is not a mistake but a reference to bees.
The slogan is part of a broader rebranding proposal for the cooperative that is based on the creation of original packaging, the Wannabee box, which also includes a tasting kit, a recipe book, Reci-bee, to entice a gastronomic use of honey beyond breakfast, a renewed social presence, Bee social. They also came up with a digital hive dedicated to education and awareness about the world of bees called Gimme Hive.
"I am excited and look forward to sharing these proposals with all members and implementing them as soon as possible," was the comment of Luca Stefani, president of Apidolomiti.
The project was presented on Sept. 14 along with five others that are part of the Upskill Belluno program initiated by the Cariverona Foundation and Upskill 4.0.
For Dolomiti Hub, a multifaceted cultural space in Fonzaso (BL) that also hosted the final presentation event of Upskill Belluno, students imagined, under the guidance of Alice Rizzetto project manager of Upskill 4.0, new programs of Holiday Working dedicated to smart workers who want to combine a space equipped for work and full of interesting cultural activities (Dolomiti Hub) with the possibility of relaxing in the Belluno mountains.
The Belluno area is the land of eyewear. Therefore, we could not fail to involve a company that produces glasses, and on our way we met Plastoptic, a company currently led by Claudio Sacco and Sara Pfeifhofer who wanted to put themselves to the test by creating Artema, a brand of glasses printed with 3D technology. The students, under the supervision of Tiziana Obiciproject manager Upskill 4.0, came up with the idea of creating a van with which to organize a tour among the best mountain huts in the Dolomites where they could let potential customers try the glasses.
At the foot of the Three Peaks of Lavaredo, on the shores of Lake Misurina, we met Bonel Misurina, a cosmetics company founded by Chiara Bonel who wanted to make the most of all the resources of the place: from the purest air with Bonair to the reuse of algae from the lake. Students from theITS Academy Turismo Veneto, led by Michele Tagliavini, have designed three new packaging designed to bring a touch of the Dolomites to hotels and homes around the world. They also envisioned a daily presence on Instagram, the Daily Chiara, where the founder herself can explain brand values and product qualities, as well as teach good breathing practices.
"Never shake hands with a tinsmith" was the instruction the late Vitaliano Trevisan gives in his Works docu-book. Not because tinsmiths do not deserve respect, on the contrary, but because of the strength of their hands accustomed to the pliers for cutting and bending sheet metal. With reckless disregard, we lent a hand to the Cerentin brothers, a historic tinsmith company in Belluno. Students from ITS business services in Rome with the supervision of Tiziana Obici, project manager of Upskill 4.0, designed a showroom in which the company can present solutions such as standing seam sheet metal roofs to its customers either through digital or by showing scale models.
The presentation day closed with the project for TIB Teatro social enterprise dedicated to the training and creation of theatrical works. TIB teatro recently decided to revitalize an abandoned place in Belluno, the spaces of the former Piave barracks, with the House of the Arts project to build a hospitable place for all art forms and not just theater. For this reality, students from ITS Servizi alle imprese in Rome with the guidance of Alice Rizzetto designed a communicative format, Casa Delle Arti 3.6.5. to symbolically signal openness over time (365 days a year) and toward all art forms. In addition to the more traditional ways such as logo, naming, landing page, a schedule of events, and an editorial plan for social media, the prototype of the metaverse Casa Delle Arti 3.6.5. Online: a virtual space in which one can experience events even from a distance, walking with one's avatar through the set-up spaces of Casa Delle Arti.