Not only the famous bombolini cake (a composition of mini-krapfen) was the subject of interest by students of theITS LAST during a visit to Pasticceria Cassandrini, a reference point for Veronese families for take-away and delivery of artisanal pastries.
With Gizem Al, project manager of the project, students asked Francesco Cassandrini, Anna Gastaldelli HR Manager and Alessandro Cassandrini many questions to understand how to make this iconic pastry product a DIY product.
Pasticceria Cassandrini is located in the province and has made home delivery its hallmark, which has always led them to move around a lot in the area and learn about its potential. A family-run business, it has welcomed students with great enthusiasm. If of Cassandrini's cakes it is said that "only the tray" remains, the challenge for the students will be to create a Go-to-Market strategy for the customized cakes this bakery makes, to increase end-consumer engagement and brand awareness towards this company, as well as optimize Cassandrini's delivery service.
From Lorenzo Borsarini, which has been restoring antique and antique-style furniture, producing and selling art furniture for over fifty years, students from Ca' Foscari University in Venice were welcomed by Lorenzo Borsarini and his son Luca. In the workshop no control machines, everything is done by hand, there are only fine fruit woods, no chipboard; polishing is still done with shellac, and here everything follows traditional working techniques for antique-style furniture from the 1700s and 1800s.
In this district, especially in Cerea and Bovolone, there were, until recently, schools of wood, of cabinetmaking specifically, that specialized in nurturing and maturing young enthusiasts and expert furniture makers. Today these realities no longer exist, and certainly this profession is no longer able to attract new generations. For Lorenzo Borsarini and his son Luca, therefore, the discussion with the students was particularly important because it allowed them to investigate what could be the aspects that could push a young person today to take up this profession.
The challenge of the students, accompanied by Elena Masi, is precisely to research and devise an original and innovative plan of action to bring the new generation closer to the wood crafts sector with the goal of making the company attractive to both the public and possible new resources.
For Il Ponte Cooperativa sociale onlus, students fromITS Fitstic with Michele Tagliavini visited some of the rooms the cooperative uses for its educational activities. This reality was founded 36 years ago in a small area of eastern Verona by a group of friends. Today it has nearly 100 employees who serve in daycare centers and educational services, as well as supporting people in severe social marginalization. The cooperative aims to create an outreach plan, including taking advantage of innovative technologies and digital channels, to acquaint young people with the work and opportunities offered by Il Ponte. And above all, to take advantage of the many pedagogical skills they have gained over the years through new technologies, to combine analog activities with an engaging digital component. The spaces that students have visited must be enriched with new proposals to engage more people.
Instead, students from the University of Padua went to Camplin with Alice Rizzetto and visited the company of the famous Peacoat that still retains the original style of the Royal Navy, the British navy. Camplin's collections combine the style and details of uniforms with the comfort and quality of modern materials. Entrepreneur Matteo Bessan took over the brand in 2010, then bought it in 2017. Now Peacoat can be found in Italian stores as well as in Spain, Slovenia, Austria or Germany. Students will be tasked with defining a business expansion plan. In particular, Camplin's goal is to understand what are effective communication methods and formats to enter the department store sector.