Upskill4.0 logo

Vintage: promoting its culture and sale

Velvet For Philosophers is a vintage clothing store in Senigallia. Active since 2019, they offer carefully selected vintage men's and women's clothing. They are present in the main vintage e-commerce platforms, offline they offer the sale of their garments in two stores, in Sirolo and Senigallia. 

The design challenge conceived by the Upskill 4.0 team in collaboration with Andrea Maffei of Velvet For Philosophers is to help them position themselves as a vintage outlet not only for selling clothing, but also for promoting activities and experiences to raise awareness of vintage culture among young people.

For Velvet for Philosophers, the goal of the project was to demonstrate how a vintage garment has its own contemporaneity, positioning the Velvet brand as a promoter of vintage culture, with a strategy that touches online and offline.


After analyzing the so-called "nostalgia economy,"ITS Turismo Marchestudents came up with five solutions: 80s-themed in-store weekends, a landing page dedicated to iconic vintage garments and their cultural role, social video rubrics, a challenge for fashion school students, and an event called "Future Nostalgia Vintage Festival." An "experiential" way to experience vintage culture. 

For Andrea Maffei of Velvet for Philosophers, "the proposal is very timely and very fascinating, it hits the mark: it develops new languages and gives substance to a reflection that revolves around new syntaxes. For me, they hit the nail on the head!"

This project is part of the "Upskill" project of Fondazione Cariverona and Upskill 4.0, with UniCredit as a partner. The main objective of the initiative is to develop innovation projects by enhancing territories and businesses in the provinces of Verona, Vicenza, Mantua, Ancona and Belluno through the involvement of young ITS students.

Want to learn more about the project? Write to us at

Keep up to date on Upskill 4.0 projects

Sign up for our newsletter to receive advance information about our activities

Consent for data processing

Application successful, you will receive an email to confirm your registration