Upskill Ancona

Promoting excellence in the Marche region with innovative solutions

The goal was to help businesses and workshops define strategies and tools capable of combining identity and future. Artisans shared their knowledge and processes, while students contributed methodology, prototyping, and new languages. The result was a set of operational solutions that strengthened the positioning of businesses and stimulated dialogue between generations.

 Ancona, a land of creativity and manufacturing

The Marche region represents an ecosystem in which craftsmanship, design, and cultural production coexist with a widespread industrial fabric. Ancona, with its port and creative businesses, is a crossroads of innovation and tradition. Upskill Ancona has chosen to work with companies that embody this hybrid identity, focusing on their ability to engage young people and translate craftsmanship into contemporary tools.

From workshops to digital prototypes

The journey involved symbolic realities. Gaia Segattini Knotwear worked on strengthening the community and creating digital content that reflected the values of independent knitwear. Velvet for Philosophers explored new narrative formats and communication strategies to strengthen its presence on international markets. Manualis promoted the tradition of handmade paper, transforming it into an asset for design and sustainability, with digital and physical prototypes capable of recounting its unique process. Grilli Fabbrica Alimentare reinterpreted local products with packaging and storytelling proposals that combine taste, territory, and attention to the environment. In all cases, the activities followed a clear path: field research, design, prototyping, and testing, with final delivery of roadmaps and materials ready for adoption.

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