Tom Kelley is a partner in IDEO, the innovation and design firm that brought Design Thinking to the general public. In this book he reveals and describes the work of the various IDEO teams that go into the creation of a new product or service always starting from the customers' point of view. It is a book from 2001, but after more than two decades, it remains an essential text for those approaching Design Thinking.
In our slides we explain why this book is still so important!
