The year 2022 was for Upskill 4.0 a very busy year. We toured Italy, from Sicily to Piedmont, and collaborated with over 200 students #ITS and 50 female entrepreneurs. We took the opportunity of the Christmas vacations to try to reflect on what we did with the help of some good books. We selected both new titles and some great classics in marketing and design that we think still have a lot to say for the projects we are following.
This is what we are reading in Upskill 4.0!
➖ The Art of Innovation by Tom Kelley, founder of IDEO, a consulting firm that introduced the #DesignThinking to the world. We the #DesignThinking use it every day but we know that you never stop learning and there is always something we can improve.
➖ How to Solve Big Problems and Test New Ideas in Just Five Days by. Jake Knapp. As you may have guessed, we really like methodologies that foster innovation and creativity. And we want to continue to enrich our knowledge on the subject.
➖ Portable critique of visual design. From Gutenberg to social networks, by. Riccardo Falcinelli and Figures. How images work from the Renaissance to Instagram, also by Falcinelli. The #design is our passion. Not the product one but the one applied to the world of information and communication on which we want to work hard in the coming year.
➖ Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success by. Sean Ellis and Morgan Brown. So could we have missed an in-depth look at the business growth management practice of the moment? E #growthhacking so be it!
➖ Customer Success. Why customers will drive the future of your business by Alberto Mattiello, Fabio Ravera e Alberto Tota. Italian companies make extraordinary products but often have difficulty in managing services and especially in interacting with end consumers through digital. It is a source of great satisfaction to bring these new strategies to the world of small and medium enterprises.
➖ Wild cities and hybrid natures by annalisa metta, Inhabiting Proximity. Ideas for the 15-minute city by Ezio Manzini and Brilliant Green: Sensitivity and Intelligence of the Plant World by Stefano Mancuso. Many of the projects we are involved in have to do with the development of territories and cities. Understanding how these worlds are being transformed is an opportunity to make even more effective interventions.
➖ Innovation in Real Places. Strategies for Prosperity in an Unforgiving World by. Dan (Danny) Breznitz. It is the book that many people are talking about today (it is even recommended by the OECD!) and offers strategies for revitalizing places. We have very high expectations.