The company Europa 93, founded in 1993 with the aim of bringing the tradition of artisanal roasting to the entire continent, was one of the first to produce coffee in capsules. It produces blends, capsules, coffee machines and capsule filling equipment.
The project challenge thought up by the Upskil 4.0 team is to study an internationalization strategy to new markets, particularly to Eastern European countries. The goal is to identify the right formats to communicate the excellence of the brand's products and to reach new potential B2B customers.
The design solution created for Europa 93 is a new value proposition for the company, aimed at approaching new markets with a focus on B2B customers. The company will stand out not only for the passion and craftsmanship of its products, but also for accessibility and inclusiveness. The teens' proposal includes the ability to customize blends and packaging for private label products and offer multilingual content to approach international markets.
This project is part of the second edition of Upskill Cariverona, a project promoted by Fondazione Cariverona and Upskill 4.0, with UniCredit as a partner. The main objective of the initiative is to develop innovation projects by enhancing territories and businesses in the provinces of Verona, Vicenza, Mantua, Ancona and Belluno through the involvement of young ITS students.
Would you like to know more about the project? Write to us at info@upskill40.it