Founded in 1977, Lineasette specializes in theceramic art, offering a new proposal in the tradition of ceramics using a valuable material: the porcelain stoneware.
The design challenge envisioned by the Upskil 4.0 team is todevise a strategy and a consequent plan of action that can contribute tothe evolution of the company'spositioning and especially the Lineasette brand as a leading artisanal ceramic processing company.
The design solution devised is composed of four proposals to give greater recognition to the Lineasette brand. Starting with the Jungle Line, which aims to build the brand's image around the iconic collection of Lineasette pets, it continues with Seven Stories, a communication strategy based on seven videos that tell the story of product processing and the company's values. Also for communication, with a view to building loyalty, is the addition of the In-Line Community, a new touchpoint through which customers can share their Lineasette product within their home. The digital touchpoint is joined by a physical one, Angle 7, designed to bring and display the products on the tables of clubs and restaurants.
This project is part of the second edition of Upskill Cariverona, a project promoted by Fondazione Cariverona and Upskill 4.0, with UniCredit as a partner. The main objective of the initiative is to develop innovation projects by enhancing territories and businesses in the provinces of Verona, Vicenza, Mantua, Ancona and Belluno through the involvement of young ITS students.
Would you like to know more about the project? Write to us at info@upskill40.it