The challenge
How can we effectively convey a cultural and technical heritage built up over more than a century?
How can we communicate with new recruits, often under the age of 30, using language, tools, and methods consistent with their way of learning?
The growth of a company like Bonacina involves accelerating onboarding and continuous updating processes. But the risk is losing touch with the company's core identity.
This is why there was a need to create a flexible, accessible, and engaging training tool that could tell the company's story and bring its values to life in an experiential way.
The solution
With Bonacina Learning Platform, we have designed a tailor-made system that uses artificial intelligence to facilitate learning and consolidate internal know-how. A working environment where progress is measured not only in terms of major milestones, but also in terms of every daily step, a system that makes progress towards one's goals visible. The principles of game design—motivation, reward, and experimentation—can become powerful tools to help people develop their skills and talents over time.
This is not just a training tool: it is a strategic project that supports corporate identity, promotes cultural continuity, strengthens the sense of belonging, and contributes to the attractiveness of the company to new generations.
It is a concrete example of how Made in Italy can evolve by integrating advanced technologies in a way that is consistent with its history and vision.
A solution designed to be replicable in other SMEs that want to innovate while remaining true to what makes them unique.
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Notes
The ARTIGIANI 4.0 project is funded by the PR ERDF 21-27 of the Lombardy Region.
