The Fabscarte challenge
Today, Fabscarte is a company that wants to increase its visibility and the perceived value of its products, also undertaking initiatives and collaborations with various public relations agencies.
The entrepreneurs' goal is to build a path that allows customers to learn about the products and spaces of the atelier, enhancing it and opening it up so that they can experience firsthand the design and manufacturing process: a distinctive feature of the business that never compromises on its artisanal, artistic, traditional, and historical components.
The challenge for Fabscarte was precisely that of being able to enhance and communicate its know-how through storytelling and an experiential and accessible format, with the aim of remaining consistent with the company's values and aesthetics.
The solution: a VR museum to showcase expertise
Technologies such as AR, VR, and virtual spaces now make it possible to create immersive and engaging experiences that communicate the values of a business and strengthen the bond between users and companies. To highlight the uniqueness of Fabscarte wallpapers, perceived as true works of art, a digital museum has been developed: an interactive journey that, starting with the story of one of the founding partners, guides the user through visions, atmospheres, and music, right up to the creative and production process. This immersive experience not only conveys the artistic and artisanal vision of the studio, but also becomes a strategic tool to strengthen the brand's identity, communicate its processes, and differentiate itself from the competition.
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Notes
The ARTIGIANI 4.0 project is funded by the PR ERDF 21-27 of the Lombardy Region.
