The challenge: corporate vision beyond windows and doors
CBS Serramenti is more than just a company specializing in the manufacture and installation of PVC and aluminum windows and doors. It pays close attention to providing advice on product selection and after-sales service. It has also become a benefit corporation, following a business model that aims to increase its positive impact on society and the environment.
How can intangible assets such as corporate vision be made explicit and maximized? The challenge launched by CBS Serramenti focuses on building activities and a strategy to consolidate CBS Serramenti's brand awareness and reputation.
The solution: Beyond frames, the corporate digital museum
Beyond Frames is a project developed as part of the Artigiani 4.0 acceleration program. This digital museum presents CBS Serramenti as an example of the convergence between traditional craftsmanship and technological innovation. Using the metaphor of a tree, the museum highlights the company's historical roots, its solid present, and its generative capacity for the future, transforming CBS's know-how into an immersive narrative accessible from desktop and mobile devices. This tool strengthens the bond with employees, customers, and stakeholders, inspiring new relationships and consolidating the company's vision as an entity focused on efficiency, sustainability, and social impact. The result is a distinctive experience that not only communicates the value of the product but also positions CBS as a model company capable of generating community around its identity.
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Notes
The ARTIGIANI 4.0 project is funded by the PR ERDF 21-27 of the Lombardy Region.
