The challenge: to impress and engage the customer 100%
How can you make visible what normally remains hidden? When production quality depends on the structure of the products, the know-how and innovative potential of those who make them, it is difficult to convey 100% of a product's unique features to the customer. If this happens, especially at retailers or trade fairs, there is a risk of reducing the perceived value of the product.
This led BertO to innovate the customer experience, introducing a system capable of showcasing thehidden assets of its product through an immersive and memorable experience, highlighting the production choices and materials used in BertO sofas.
The solution: a multichannel, immersive shopping experience
In the Oltre la superficie(Beyond the Surface) project, developed for BertO as part of Artigiani 4.0, virtual reality becomes a tool for enhancing the sofa from the inside, revealing its structural complexity, unique production process, and sustainability during the sales process. The immersive experience, divided into two VR environments—one dedicated to technical and innovative details, the other to the emotional contextualization of the furniture—allows customers to explore materials and workmanship in an engaging way. This is accompanied by an interactive web version, accessible remotely, which introduces the product narrative and stimulates curiosity about the complete showroom experience. The solution thus creates a multi-channel purchasing journey that reinforces awareness of the intrinsic value of BertO products and consolidates the authentic connection with the brand.
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Notes
The ARTIGIANI 4.0 project is funded by the PR ERDF 21-27 of the Lombardy Region.
