The challenge: expanding the range of customer services
The design challenge arose in response to the transformation of the luxury market, where perceived value is shifting from the product to the service. Carrozzeria Lopane, renowned for its excellence in restoring luxury and vintage cars, has identified the growing need for transparency and traceability among collectors and customers. The goal of Adea, the brand born from this insight, is to go beyond traditional restoration to offer an exclusive and reliable experience that protects and increases the value of cars. Hence the idea of developing a "digital passport" capable of certifying the history and authenticity of each car, responding to an increasingly demanding demand for guarantees and attention to detail.
The solution: Lopane Hub, the digital passport for classic cars
The "Lopane Hub" project, developed as part of the Artigiani 4.0 program, is a web application that codes and records every restoration carried out on classic cars, creating a complete and easily accessible digital history. The platform, which unifies the processes of Lopane and Adea, optimizes internal management and paves the way for future integrations such as blockchain. This tool not only enhances craftsmanship by making it traceable, but also represents a strategic asset: it increases the commercial value of the cars, strengthens the relationship of trust with customers, and positions Adea as an innovative and cutting-edge brand in the luxury market.
Applying a solution such as Lopane Hub allows you to transform craftsmanship into a traceable digital asset. The benefits are tangible: increased commercial value of vehicles, loyalty of high-profile customers, and strengthening of the brand, which proves to be cutting-edge and attentive to the new demands of the luxury market.
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Notes
The ARTIGIANI 4.0 project is funded by the PR ERDF 21-27 of the Lombardy Region.
