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A new digital catalog to showcase Coplant Nursery's plantsĀ 

Coplant is a historic nursery in Canneto sull'Oglio in the province of Mantua that boasts 100 hectares of production and offers a full range of plants, from small shrubs to very special specimens, something that differentiates it from local producers.

Open since 1993, it now manages to deliver plants without the need to rely on third parties, within a radius of about 500 km. The nursery takes sustainability to heart, and the company is daily researching new methods to reduce environmental impact and waste.

The design challenge conceived by the Upskill 4.0 team in collaboration with Coplant is the creation of a digital catalog capable of presenting the nursery's products in an innovative and appealing way. The goal of the project is to create new digital formats and content to support communication activities to customers and industry professionals.

The design solution arrived at byBologna ITS FITSTIC students with project manager Michele Tagliavini is divided into three parts: a new online image for the 30th anniversary, consisting of a website and logo.

A renewed communication strategy for the Instagram page.

An interactive shopping experience through the use of augmented reality.

This project is part of the "Upskill" project by Fondazione Cariverona and Upskill 4.0, with UniCredit as a partner. The main objective of the initiative is to develop innovation projects by enhancing territories and businesses in the provinces of Verona, Vicenza, Mantua, Belluno and Ancona through the involvement of young ITS students.

Would you like to know more about the project? Write to us at info@upskill40.it

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